Dirk Lammers has reworked the No No-Hitters website to now feature the no-hit futility of the San Diego Padres, who, since joining the National League in 1969, are the only remaining major league team to never have one of its pitchers throw a no-hitter. As you know, the genesis of the original Mets No-No Hitters website was this website right here, who began tracking the Mets games without a no hitter several years before Lammers took up the cause. We briefly featured the Padres' number, usually accompanied by a picture of Padres broadcaster Dick Enberg, taken during his time hosting some game show or another.
The evening Johan Santana threw his no-hitter - June 1, 2012 - I talked to a teacher friend of mine who knew the cryptic numbers I tweeted or put on Facebook every night, and she said "What number are you going to put up tonight?" I told her, after a little thought, "8020." Well as we all know it never happened.
Last year, the Super Bowl Ad Review took a hiatus, simply because I wasn't too thrilled that the game itself was no longer the premiere venue of the advertising. Most of the spots had already broken online or elsewhere by the time the game had been played.
As of this year, I am making the hiatus permanent, meaning we will no longer devote the blog to this activity. (I'm also not sure what we are going to be doing with this blog going forward.) I firmly believe that the age of really good Super Bowl-caliber creative has passed, and the ad agencies are no longer the sole creative geniuses, passing the torch to any Joe Blow who can make a Vine. Show it five times for your :30 spot, add in some DO NOT ATTEMPT disclaimers and your product logo, and there's your boring ad. The ad agencies are clearly looking for viral quality stuff now and creative that looks like it was made with Instagram on an iPhone.
There is also a logistic issue involved: by the time I get home from work on Sunday, the game will be half over! So for the first time, radio is going to be my primary source for game information that day.
I have decided to cancel the Super Bowl Ad Review.
We had been doing this for the past six or seven years, I don't exactly know how long and I'm not that willing to go back through my posts to find out. But frankly, it's run its course and I am unwilling to put in the effort to rate these spots ultimately to fail many of them for violating the DO NOT ATTEMPT test.
Given that the first place many see the spots is through social media (YouTube, Twitter, etc.) and many spots are broken just weeks before the game, there just isn't the element of surprise in the creative any more.
Which begs the question: is a Super Bowl spot really worth up to $4 million any more, with all the relatively inexpensive buzz that can be created by social media? The spot is no longer an entity in and of itself, just a small piece of a much larger marketing puzzle. One of the first Super Bowl advertisers to exploit this was GoDaddy, who continued their ads with "unrated bonus content" available on their website. Too bad it almost always turned out to be LAME "unrated bonus content".
We try desperately to steer away from blogs that take excessive liberties with language as I am, after all, a teacher of very small children who should not be exposed to bad language. A bad word once in a while isn't going to kill an otherwise entertaining blog. However, should one of these blogs ever turn into a filth-fest, it will be removed... and it has happened in some cases. Just be warned, fellow bloggers. Language originating from this blog will be always on the safe side. Thanks... --DM