Last year, the Super Bowl Ad Review took a hiatus, simply because I wasn't too thrilled that the game itself was no longer the premiere venue of the advertising. Most of the spots had already broken online or elsewhere by the time the game had been played.
As of this year, I am making the hiatus permanent, meaning we will no longer devote the blog to this activity. (I'm also not sure what we are going to be doing with this blog going forward.) I firmly believe that the age of really good Super Bowl-caliber creative has passed, and the ad agencies are no longer the sole creative geniuses, passing the torch to any Joe Blow who can make a Vine. Show it five times for your :30 spot, add in some DO NOT ATTEMPT disclaimers and your product logo, and there's your boring ad. The ad agencies are clearly looking for viral quality stuff now and creative that looks like it was made with Instagram on an iPhone.
There is also a logistic issue involved: by the time I get home from work on Sunday, the game will be half over! So for the first time, radio is going to be my primary source for game information that day.
IN THAT CASE, MA'AM....
3 hours ago