Saturday, April 10, 2004

White Castle Won't Go West

Mark Evanier on the aborted westward expansion of White Castle. As an added sidelight, may I add that we never had White Castles in our immediate area until exactly 20 years ago, in 1984, when the first of central New Jersey several locations opened on Route 1 in Woodbridge. Crowds lined the place, and all three order/pickup locations were working. Today, the average White Castle usually has only one of these order/pickup locations working, with the other two gathering dust.

When Evanier calls the frozen White Castles a "reasonable facsimile", he's right. Cooking them in the microwave isn't quite the same as the steam-cooking process, and the frozen W.C.'s don't include pickles.

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