Tuesday, July 10, 2007

JACK FM is The New New Coke

It's such a good analogy, I wish I'd thought of it. But Phlash Phelps, morning guy at XM 6, came up with it out of the clear blue this morning on his show. And he's right.

In case you don't know what I'm talking about, CBS Radio has decided to return WCBS-FM New York to its classic oldies format that it had for 33 years before making the JACK FM switch in June 2005.

The format is going to be a little more strictly defined, starting with The Beatles Invasion and ending with songs from the late 80's. No early Elvis, no early 50's R&B. But there should be plenty of Motown.

Dan Taylor has signed on as morning man (supported by two other station veterans, newsman Al Meredith and weather forecaster Irv "Mr. G" Gikofsky) while station mainstay Bob Shannon has signed back on board to do Bill Brown's old midday shift. Broadway Bill Lee will do PM drive. CBS will flip the switch on the restored station on Thursday at 1:01 p.m.

WHAT? You want me to explain New Coke, too? (These kids today...)

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