Bravo will belly up to the bar for the eighth season of Celebrity Poker Showdown, signing a deal with Brown-Forman that will see its Southern Comfort brand integrated into the fabric of the show.
As part of the deal, departing contestants will be interviewed in a specially branded area called the SoCo Lime Lounge immediately following their elimination. The Southern Comfort logo also will be featured prominently throughout the show as well as on the Celebrity Poker Showdown Web site.
I guess the tacit message here is that when you're a losing gambler, you drink to excess.
Great attitude, Bravo.