Saturday, September 01, 2007

The Ad Makers Need To Retire Another Song

Years ago, in some forum, I called for the retirement of the song "Nobody But Me" by the Human Beinz because it was overused in ads.

I'm thinking that the song "What I Like About You" by the Romantics has now run its course as well. I just saw it in an ad for a hotel chain.

It gets annoying that our ad wizards just have to pick a song, secure the rights, throw visuals against it and that's your ad. No narration, no copy, no nothing. It's totally disenfranchising to blind television users. They just hear a song for 30 seconds and don't even realize it's an ad for Something.

Makes me glad I'm not in that business anymore.

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