Years ago, in some forum, I called for the retirement of the song "Nobody But Me" by the Human Beinz because it was overused in ads.
I'm thinking that the song "What I Like About You" by the Romantics has now run its course as well. I just saw it in an ad for a hotel chain.
It gets annoying that our ad wizards just have to pick a song, secure the rights, throw visuals against it and that's your ad. No narration, no copy, no nothing. It's totally disenfranchising to blind television users. They just hear a song for 30 seconds and don't even realize it's an ad for Something.
Makes me glad I'm not in that business anymore.
1 hour ago