It is almost two years since I lost my wonderful wife, Nancy, to breast cancer, and articles like this one may give hope for the future. But they don't make me feel any better about what I went through two years ago.
And as National Breast Cancer Awareness Month approaches in October, I remind you to give generously to the Susan G. Komen Breast Cancer Foundation.
I'd also like to take the opportunity to remind some marketers that breast cancer affects men, too, and not just as husbands of victims. Breast cancer is not a women-only disease. Richard Roundtree is a breast cancer survivor - that's right, John Shaft himself. Breast cancer was a contributing factor in the death of "The Price Is Right"'s flamboyantly-clad announcer, Rod Roddy, in 2003. My father in law had it, too. Think about that the next time you hear TV ads hawking medication or product-tie ins for yogurt or some other female-centric product. Thank you for your time.
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